Who doesn’t have a son or daughter who wants a pair of Nikes? Whoever thought of their slogan was brilliant. In fact, the “Just Do It” campaign that was launched in 1988 has been said to be one of the top two taglines of the 20th century. I can see why. It leaves me with a choice, one that feels highly personal. I love it.
But Nike was not the originator of that slogan. In Genesis 41, God raised up Joseph to reorganize Egypt during a time period of severe devastation and famine. God gave Joseph superior wisdom in the land and even the Pharaoh recognized this favor. Whenever people came to the King for answers, he replied, “Go to Joseph. Whatever he says, JUST DO IT.” It was a declaration to go to the person who had a direct connection to God. And Mary, mother of Jesus, said the same thing. When they ran out of wine at the wedding, she sent them to Christ and said, “Whatever Jesus says, JUST DO IT.” Both Joseph and Mary understood the value of going to the person in charge.
Nothing has changed – JUST DO IT.